Harley & Davidson's intention was to be dominant in racing and won its first race with a motorcycle that had a one cylinder combustion engine in 1905.
The famous "Bar and Shield" logo was first used in 1910 and this further established the "brand" of Harley Davidson.
The fabulous sidecar outfit was developed by Harley Davidson Motorcycles in 1914 and their potential was realised by the U.S. military. Harley Davidson motorcycles and sidecars alike, saw service in WWI and interestingly half the Harley production was used by the military.
By 1920 Harley Davidson was the most popular of motorcycle producers in the world and were in over 65 different countries of the world.
When the depression hit, Harley Davidson, like all manufacturers of the time, had stay on top. It had to stimulate it's sales by offering something that was ground breaking. H.D. came up with the iconic "Eagle graphic". The Eagle, being most powerful, helped H.D. through the depression. It effectively put a new emphasis on graphic design, 'Personalised tank graphics'.
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